TWO MEN, ON A MISSION

Elixr Energy wasn’t born in a boardroom, it was born at sea. Pretty apt for a brand that’s gone on to make big waves in the energy drinks market.

Our founders Ben and Ryan met on Day 1 of basic training at HMS Raleigh, beginning a friendship forged through discipline, early mornings, long nights, and an obsession with performance. During their years serving in the Royal Navy, they travelled the world, trained relentlessly, and relied daily on energy drinks to push through demanding shifts and tougher workouts.

But there was a problem.

Most energy drinks kept you awake… but didn’t help you perform. They were missing the ingredients that actually support focus, clarity, endurance, and health. 

What if there was an energy drink built for real performance, that wasn’t packed full of sugar or artificial ingredients? And so, the idea for Elixr began.

UK navy boat

FROM THE FRONT LINE, TO THE FINISH LINE

Ben and Ryan set out to develop their own energy drink, one that would fuel focus and power performance, whilst maintaining great flavour, with none of the nastiness.

Determined to offer something out of the ordinary, the founders spent nearly two years working alongside beverage development specialists, nutritionists, and performance experts to perfect Elixr’s blend. 

Together, they refined the formula again and again, ensuring every ingredient earned its place. It didn’t need to just taste great, but it needed to work too. Really work.

Eventually, everything fell into place, and Elixr entered the market in 2024.

THE NOOTROPICS-INFUSED BLEND BUILT FOR BRILLIANCE

ENERGY

Our 330ml pre-workout energy drink cans will keep you firing on all cylinders, delivered from optimal levels of caffeine and L-Carnitine, this dynamic duo works harmoniously to provide you with a powerful boost without the crash. L-Carnitine is well known for transporting fatty acids so they can be oxidised to produce energy throughout the body.

FOCUS

Say goodbye to distractions and hello to unparalleled clarity. Elixr's pre-workout drinks are infused with L-Theanine to relieve stress and improve cognitive function allowing you stay dialled in throughout. Unleash your full potential with every sip.

ENDURANCE

Beta Alanine and L-Arginine together in an powerful energy drink can supercharge your endurance. Beta Alanine helps buffer lactic acid build up, delaying fatigue during intense workouts. Meanwhile, L-Arginine boosts nitric oxide production, enhancing blood flow to muscles for improved oxygen delivery. This is important to ensure you can go that extra mile.

FLAVOUR

Our carefully selected natural flavours have been refined to offer a winning combination. They deliver the zing you need without the artificial additives. Unlike synthetic alternatives, natural flavours bring a burst of real, authentic taste that's refreshing and satisfying. Elixr's natural energy drinks are a no-brainer for those who want to fuel up without compromising on quality or flavour.

OUR STORY SO FAR

Since launch, the journey has been unreal, and we’re still getting started. Swipe below to see some of our milestones so far.

POWER UP TODAY

Fuel your focus and your next workout with Elixr, we promise you won't regret it.

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