Elixr Energy x DFYNE: Making a Statement at FIBO 2025
Elixr Energy just made its biggest move yet—and the fitness world took notice. In one of the most exciting moments of our brand journey so far, we joined forces with global fitness apparel giant DFYNE to co-host an electrifying booth at FIBO 2025, the world’s leading fitness trade show. For a performance energy drink that launched just months ago, being at FIBO was more than a milestone—it was a statement.
Breaking into the Global Fitness Scene with 10,000 Cans of Energy
With over 150,000 attendees descending on Cologne, Germany, for FIBO 2025, there was no better place to showcase the power behind Elixr Energy. Over the course of four adrenaline-fueled days, we handed out 10,000 cans to fitness lovers, athletes, influencers, and brand reps from around the world. The response? Pure hype.
Attendees loved the clean taste, functional energy boost, and sleek design of Elixr. Many had never seen a pre-workout and daily energy drink hybrid quite like it—backed by science, smooth in performance, and refreshingly free of the crash that plagues traditional energy drinks. From gym-goers to elite trainers, we heard one thing again and again: Elixr just hits different.
DFYNE: Global Pioneers in Fitness Fashion
Sharing the stand with DFYNE, one of the top fitness clothing brands in the world, made the experience even more powerful. Known for their cutting-edge, high-performance gym wear, DFYNE has built a global reputation for redefining how athletes train, look, and feel. Their presence at FIBO always draws massive attention—and this year, we were proud to be right there with them.
The synergy was undeniable: DFYNE fuels your style, Elixr fuels your performance. Together, we represented a new era of fitness lifestyle brands—ones that aren’t just focused on looking good or going hard, but on elevating everything in between.
A Huge Step Forward for Elixr Energy
This event marks a major milestone for us. To be featured at such a massive international fitness expo so early in our journey is both humbling and exciting. FIBO is where the biggest names in supplements, training, apparel, and wellness gather—and Elixr Energy earned its place among them.
Our presence there wasn’t just about brand exposure; it was about proving we belong in the elite performance space. With our formula designed to enhance endurance, focus, and recovery using clean, effective ingredients, we’re not here to blend in. We’re here to lead.
What’s Next: Fueling the Future of Fitness
The momentum from FIBO is just the beginning. With global interest growing fast, Elixr Energy is preparing for wider international distribution, expanding into new markets across Europe and beyond. As more athletes, creators, and fitness enthusiasts get their hands on Elixr, the buzz is only going to build.
We’re here for the grinders, the movers, the early risers and late-night lifters. We’re here for the athletes and the underdogs. We’re Elixr—and this is just the start.